Total retail performance grew strongly in the last week of the year. Overall the trend is positive over the last twelve weeks and based on the forecast looks set to remain growing moderately. The top performing category, Natural Medicine was 120.8 per cent greater than the next largest category, Baby, last week. The top brands are Panadol, Elevit and Ferro Grad. At the same time last year, Swisse, Elevit and Panadol were the top three brands.
2016 ended 3.0 per cent higher than 2015 on an annual basis. This is modest growth but above Deloitte Access Economics forectas 1.3 per cent growth over the financial year projected. The same forecast expects a rebound in the latter half of 2017 and early 2018.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top Ten Products Chart” only reports where the number of stores the item was sold exceeds 400.
