Wellgrove, the new over-the-counter health and wellness brand from the makers of Australia’s award-winning Cobram Estate extra virgin olive oil, launched in Australia this week with a 15-second TVC on networks seven, nine and 10.
Highlighting the antioxidant power of the olive tree and olive leaf extra, and asking consumers to ‘Get Wellgrove this winter’, the marketing campaign is said to focus on city health, highlighting commuters travelling to work on busy public transport.
“Keeping healthy and well during winter is a high priority for busy Australians,” explains Wellgrove Executive Director, Tim Smith. “Supporting a healthy immune system is key, especially when commuting to and from work.”
The campaign is expected to run across key TV programs over the coming weeks.
It has been said that the campaign will also extend outdoors with bus and tram wraps in Sydney and Melbourne, respectively. Further advertising is expected in digital and lifestyle, health and wellness magazines.
Developed by one of Australia’s largest olive farmers, Boundary Bend, Wellgrove is said to be made using fresh, sustainably-farmed leaves sourced from Boundary Bend’s olive trees, utilising a small but growing share of the 7.5mn kg of olive leaves produced each year.
The Wellgrove™ range is available nationally in Chemist Warehouse and other leading pharmacies, health food stores and in the health section at Coles.