New Zealand’s Go Healthy supplements brand has entered the Australian market with a refreshed look and more than 60 products.
Selling exclusively into pharmacies, Go Healthy is promoted as using quality formulations, ingredients and manufacturing components for a comprehensive range of supplements. One of the few supplements brands to manufacture its own products, Go Healthy’s fully owned and operated manufacturing facility on New Zealand’s North Island produces more than half a billion capsules and tablets per year.
“Go Healthy’s success is built on the power and potency of its products,” General Manager Australia Alex McDonald said. “The Australian market is incredibly discerning – it is not happy to take any old supplement – and this is why we are so confident in seeing a place for Go Healthy here.
“We know that Australian consumers ask questions, challenge the norm and want quality vitamins with maximum efficacy. That’s where we come in.”
Since 2008, Go Healthy claims to have become one of New Zealand’s most trusted brands, boasting that within three years from launch, it had cemented itself as the most-awarded natural-health company in the country, and by 2013 was the number one supplements brand in pharmacies and health stores, a position it says it has maintained.