Beauty for all at VAMFF 2020

‘Age is nothing. Attitude is everything!’

On Tuesday 11 March 2020 a sisterhood of 25 inspirational women took to the runway at the Virgin Australia Melbourne Fashion Festival (VAMFF) to celebrate beauty of all ages and body types at Priceline’s sold out Beauty Runway for charity.

Priceline Pharmacy Ambassadors – Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers ­– sparkled on the Beauty Runway as they showcased the latest hair and beauty trends by Priceline’s Hair and Makeup Director, Sarah Laidlaw.

Joining the ambassadors were Poh Ling Yeow, Flex Mami, Sarah Davidson, AJ Clementine and more.

All of the women exuberated flare and style in outfits designed by Australian fashion designer, Effie Kats.

The sell-out event was an opportunity for women to take a stand against outdated representations of age and beauty, while raising funds for the Priceline Sisterhood Foundation – 50% of all ticket sales will be donated to the foundation.

The Priceline Sisterhood Foundation raises money for five Australian charities that help women and their families affected by serious illness.

Stay tuned for our full wrap up of the event in the next issue of Retail Pharmacy Assistants magazine.

For more information about Priceline Pharmacy’s Festival of You, visit:

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