Bubs Australia Limited has entered the Vitamin and Mineral Supplements (VMS) category with its launch of its new Vita Bubs infant and children’s VMS range.
The company has entered an agreement with Chemist Warehouse, which will range the new Vita Bubs in 400 Chemist Warehouse stores from October 2020.
“Vita Bubs is an innovative range of vitamin and mineral supplements, available in both child-friendly chewable tablets and single-serve powder sachets,” says Bubs Founder and Chief Executive Officer, Kristy Carr.
“The range consists of advanced formulations tailored for newborns through to 12-rea-olds, with premium ingredients, including Australian goat milk, lactoferrin, colostrum and probiotics to address the primary immunity, bone development, digestive and cognitive health concerns parents have for their children.
“We are excited to launch this product range with our strategic partner, Chemist Warehouse … across its 400 stores, nationally from October.”
Chairman of Chemist Warehouse, Jake Gance adds that this launch is “another sign of the strength of our strategic alliance with Bubs Australia”.
“We are delighted with this show of strength and commitment from Bubs to the continuation of our long-term relationship.
“As an authentic Australian owned and made brand with the most comprehensive range in the Mother and Baby category, we are proud of our partnership and exciting opportunities ahead,” says Mr Gance.
The Vita Bubs launch will be spearheaded by the newly appointed Bubs Global Brand Ambassador, Jennifer Hawkins.