Yarn for Life, a multi-faceted campaign that has been developed to normalise conversations about cancer within Aboriginal and Torres Strait Islander communities, reduce feelings of shame associated with cancer diagnosis and to highlight cancer survival rates if detected early, is reportedly set to feature on television, radio and across social media.
The campaign, which aims to reduce the impact of cancer within these communities, has been developed by and with Indigenous Australians and features Aboriginal and Torres Strait Islander people sharing personal stories of courage and survivorship.
It also features prominent and trusted media commentators, Charlie King and Leila Gurruwiwi to support getting message cut-through, particularly within remote Aboriginal and Torres Strait Islander communities.
The Yarn for Life campaign encourages Aboriginal and Torres Strait Islander people who are worried about a change in their body to go see their doctor or health worker to get it checked out, with the campaign also highlighting the importance of talking to family and friends about any concerns.
To learn more about the campaign, visit: yarnforlife.com.au/
The campaign’s messages are encouraged to be shared with friends, family and the community, to carry on the Yarn for Life conversation.