Covid-Safe 2021 Naturally Good event deemed a success

Despite the ongoing Covid-19 challenges and the last-minute lockdown in Victoria, the two-day Naturally Good Expo, which was held on 30-31 May, was deemed a success, showcasing more than 220 exhibitors, 17 leading business speakers, and a multitude of influential buyers who attended the event at Sydney’s International Convention Centre (ICC).

“Given the cancellation of last year’s expo due to Covid, we were on high alert throughout the year,” says Naturally Good’s Commercial and Digital Innovation Manager, Lynn Ormiston, adding that the expo exceeded all expectations.

“However, the crowd turnout was fantastic with exhibitors saying they were constantly busy with distributor inquiries and meetings.”

Ms Ormiston says that the Victorian snap lockdown, which began just two days before the show’s commencement, resulted in several exhibitors from the state not being able to make the event.

“That was unfortunate considering how much effort exhibitors go to, although a majority of Victorian exhibitors were able to make it across to NSW in time, pulling out all stops to get here,” she says.

“Additionally, numerous Victorian distributors couldn’t make it – however, we have provided their contacts to inquiring businesses and will continue to work with these impacted brands.

“This year has been unprecedented given all the challenges – however, we did our utmost to put on a Covid-Safe event and the feedback from attendees has been overwhelmingly positive.”

Reportedly, at this year’s event, along with some innovations in the food and beverage industry, beauty and personal care were well represented, with many products featuring vitamin and nutrient-infused products.

Sustainability was also a major draw with chemical-free agents, cleaning devices, and waste-free products on display.

Additionally, the speaker sessions, which featured some of the nation’s thought leaders provided valuable insights into popular topics, including Getting Cred with Gen Z, How to Grow and Sell Your Independent Retail Business, and Understanding Your Customers On An Emotional Level For Retail Success.

Keynote speaker Adriana Heinzen from global market research group Mintel spoke about how stress and burnout accelerated by the pandemic had created the demand for functional products.

“Food and drink manufacturers will incorporate more substances such as nervines and adaptogens [botanical substances] into products to help the body restore balance and cope with physical or mental stress,” she says.

“Nootropics normally seen in beverages to improve cognitive function will also be more commonplace as will nutrient-packed foods for immunity.”

Ms Ormiston expects the expo to continue to grow moving forward, “a reflection of high market demand in the natural space”.

“We look forward to planning next year’s [event],” she says.

The expo is expected to return to Sydney on 6-7 June 2022 at the ICC.

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