Reckitt Benckiser (RB) is launching a new Dettol consumer campaign, ‘Protecting Tomorrow’ to highlight the important role everyone must play to protect tomorrow and the moments that matter through good hygiene practices.
RB Health ANZ General Manager Glenn Cochran says: “Hygiene and hand washing has never been more important than it is now, and Dettol is dedicated to supporting all Australians in the protection of their families into tomorrow, as we have done over the last 80 years.”
The new television commercial was created in-house by the consumer healthcare company’s new internal creative team, RB Studio.
The creative highlights the tough journey Australians have been on since the beginning of the pandemic, from moments of isolation through to families and friends reconnecting.
“With restrictions easing across most of the country, it’s important that Australians do not become complacent with their hand washing and hygiene behaviours.
“It’s critical that we continue to work together as a nation, because nothing is more important than protecting those you love, which is why we hope our new television commercial acts as a powerful reminder of the role we all must play in protecting one another and in doing so, protecting tomorrow,” Mr Cochran says.
The campaign launch follows a number of partnerships that the brand has executed throughout the recent pandemic including support for Meals on Wheels, Pharmacists’ Support Service Donation and Uber Australia Partnership.