To keep Aussie cricket clean, Dettol and Cricket Australia are teaming up.
In a plan to ensure that staff, fans and the community are protected, Dettol and Cricket Australia are implementing new hygiene measures.
Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the World Cup-winning Women’s International team, for the next four years.
“We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser,” says Cricket Australia Interim CEO, Nick Hockley.
“Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.”
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Having heard about Cricket Australia’s plans to test disinfectant on cricket balls, Dettol offered to lend their expertise to test and validate different hypotheses on germ transfer throughout the game in order to help protect players and staff.
Dettol will additionally provide product to players, staff and suppliers offering trusted germ protection through the season.
Regional Director for RB Health ANZ, Dave Rankine says, “Our partnership with Cricket Australia will help embed important hygiene habits into the lives [of] all Australians as we enter the new normal.
“At Dettol, we are dedicated to protecting the moments that matter most to Australians, having done so for over 80 years.”
Dettol’s partnership with Cricket Australia will educate the cricket community on the important role we all play in helping to stop the spread of germs, so players, spectators and families can feel assured and more confident as they return to community sport.