Total retail performance sank into negative territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to see a steady decline of about -11.4 per cent over the next nine weeks. The top performing category, Natural Medicine was 74.8 per cent greater than the next largest category, Baby, last week. The top brands are A2, Panadol and Elevit. At the same time last year, Elevit, Panadol and Aptamil were the top three brands.
Last week was a shorter week due to Easter and explains the drop in sales. Another slower week expected this week before sales return to normal.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.