Total retail performance recovered from negative territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to flatten in relative terms as sales increase in real terms (value). The top performing category, Natural Medicine was 53.5 per cent greater than the next largest category, Baby, last week. The top brands are A2, Elevit Tablets and Panadol. At the same time last year, Elevit, Panadol and Ferro Gradumet were the top three brands.
Last week last year was a shorter week due to Anzac Day 2016 and explains the jump in sales in 2017, as expected. Next week sees a return to normal year on year sales.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.