NostraData Retail Performance

By Mike da Gama.

Total retail performance grew even further compared to the week ending Nov 11. Overall the trend is positive over the last 12 weeks and based on the forecast looks set to remain reasonably unpredictable. The top performing category, Natural Medicine was 104.2 per cent greater than the next largest category, Baby, last week. Top brands continue to be Panadol, Nasonex and Elevit.

The spike in allergy reflects the time of the year, with Telfast and Nasonex being the favourite allergy medicines last week.

This report is based on sales in the last week from more than 1,900 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.

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