Pharmacy Alliance and Arrotex Pharmaceuticals are partnering to spearhead the digital transformation of independent pharmacies by engaging start-up health technology company Medmate.
The partnership with Medmate will see Pharmacy Alliance offer electronic prescription enabled e-commerce websites to 700+ independent pharmacy members to enhance their bricks and mortar stores with online capability for prescription and over the counter products.
The venture works as customers receive electronic prescriptions by SMS, upload them into the pharmacy website, shop for general pharmacy items and checkout with express home delivery. Pharmacy Alliance members will also have the option to list their pharmacy on the Medmate App to enhance their digital presence and reach more customers.
The health technology company founded in Melbourne by General Practitioner and former Healius executive Dr Ganesh Naidoo, provides a digital platform that makes fulfilling prescription medications as simple as ordering a meal from UberEats with secure express delivery of pharmacy products to patients in 60 minutes.
Medmate is approved and conformant with the Australian Digital Health Agency as a secure electronic prescription enabled e-commerce platform. The company recently completed a $1.6m seed capital raise led by Arrotex Pharmaceuticals.
“More than 12 million electronic prescriptions have been issued nationally and we see this growth continuing exponentially. Our new website product enables local pharmacies with e-commerce capability and 60-minute medication delivery – an Australian first,” says Medmate Group CEO Dr Naidoo.
“We are delighted to offer our members leading e-commerce capability. This is a logical step in the transformation of the retail experience. We know that online sales will be the fastest growing segment of Australian pharmacy and we have made a decision to lead from the front,” says Pharmacy Alliance Managing Director and Pharmacist Simon Reynolds.