Priceline adds glamour with Bachelorette deal

Priceline Pharmacy is now the official beauty partner of TV show The Bachelorette.

Having launched this week, this year’s season follows Gogglebox star Angie Kent as she trades her remote control for roses in the search for love.

As a part of the partnership, Priceline says it will bring the glamour of The Bachelorette into its 480 stores by offering customers free 15-minute express beauty services so they too can get ‘date ready’.

The pharmacy’s beauty advisers are set to create looks inspired by Ms Kent’s “rose ceremony beauty” during these services, which will be complemented by online tutorials showing viewers how to achieve such a look with products sold in-store.

“New sponsorships that drive consideration of the brand and consistent foot traffic into stores are essential to Priceline Pharmacy,” Priceline Head of Marketing Sophie Smith said.

“We’re looking forward to seeing Priceline Pharmacy featured prominently across Network 10 for the six-week season, and tapping into the large and engaged audience that comes with one of Australia’s most successful television franchises.”

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