Sigma launches new b2b-led campaign

Sigma Healthcare is launching a brand new B2B-led campaign highlighting the network’s  capabilities, which includes its wholesale and distribution business as well as 1,200+ community pharmacies nationwide.

The campaign, launched initially as a video and available for viewing here, highlights Sigma’s legacy position in market for more than a century, while tackling the future by the benefits of its expansive network connections.

Helping to provide members pharmacy ownership, management and broader career opportunities, the campaign also sheds light on the ways Sigma support its banner retail pharmacy groups with pharmacists from Amcal, Discount Drug Stores, Guardian, WholeLife and Pharmasave all taking part and featured prominently throughout the campaign.

“Sigma’s network of passionate members live our brand purpose everyday – to provide connected healthcare solutions that make a difference, so we’re immensely proud to have a campaign that reflects not just our capabilities in market but also celebrates those at the front line of retail healthcare, told in their own words,” says GM of Pharmacy at Sigma Healthcare, Adam Goss.

“At Sigma, our priority for our member experience is and remains the same – to help our members feel supported and inspired by the breadth of services that Sigma has to offer in the form of technology, trusted people and our expansive range of retail banners. That’s why we’re committed to not only listening to our members feedback but sharing this with current and future network customers.

“Following this campaign, we have a range of other exciting and soon-to-be announced initiatives, which we look forward to announcing to market in due course,” says Mr Goss.




Must Read

Resource helps building sector provide vaccines

Master Builders Australia has launched a new partnership with the Pharmacy Guild of Australia to boost vaccinations in the building and construction industry. “The involvement...