Tag Archives: campaign

DDS tops its target in ‘wellness revolution’

Discount Drug Stores (DDS) says it has surpassed its goal of performing 100,000 health checks and interventions in 2019. The goal was part of DDS’ ‘wellness revolution’ campaign, a new movement developed to improve the landscape of customer health and wellbeing across its pharmacies and health clinics, nationwide. The campaign …

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Panadol’s bold ‘beyond the pill’ message in campaign

GSK Consumer Healthcare Australia has launched a new local brand campaign for leading pain relief brand Panadol via its strategy and creative agency, whiteGreySydney. The campaign was inspired by the behavioural insight that Australians are looking for more holistic ways to manage their pain relief without relying on pills alone. National …

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Learn to trust your gut

To reduce health taboos, Metamucil is using humour and cultural milestones (the recent federal election) to drive consumer awareness of their brand and spark conversations about gut health. The new Poolitical Party called on all Australians to trust their gut. The Gut & Nugget Alliance had hit the campaign trail …

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TWC: ‘That’s Real Chemistry’

Pharmacy group TerryWhite Chemmart (TWC) has unveiled its new brand campaign: ‘That’s Real Chemistry’. The campaign aims to build on the trusted relationship between TWC pharmacists and their customers to help differentiate the TerryWhite Chemmart brand. TWC Chief Operating Officer Duncan Phillips says the brand positioning of ‘That’s Real Chemistry’ …

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WA boosts flu immunity

Community pharmacies across Western Australia are taking advantage of the state Health Department’s decision to include them in the National Immunisation Program’s campaign against flu, with fewer people expected to be afflicted with the disease this year in WA. Pharmacy Guild WA branch acting President Andrew Ngeow says increasing access …

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