Pharmacy group TerryWhite Chemmart (TWC) has unveiled its new brand campaign: ‘That’s Real Chemistry’.
The campaign aims to build on the trusted relationship between TWC pharmacists and their customers to help differentiate the TerryWhite Chemmart brand.
TWC Chief Operating Officer Duncan Phillips says the brand positioning of ‘That’s Real Chemistry’ is part of the group’s long-term plan to elevate the brand.
“We believe the connections developed between our pharmacists and their customers are what sets us apart from our competition and reinforces our position as a frontline healthcare leader,” Mr Phillips said.
“’Real Chemistry’ is about care, about providing interactions, not just transactions.
“Trusted pricing, an extensive range of health services, a discreet, professional environment and most importantly pharmacists that show exemplary support and care is what differentiates TerryWhite Chemmart,” he said.
Mr Phillips says the new strategy should help drive awareness of the brand.
“Our marketing activities will be communicated in a way that is impactful and meaningful, building on the strong trust and loyalty that has already been developed with our customers over the years.”
The campaign will be rolled out across traditional and digital media platforms throughout the nation including TV, outdoor, press, digital and other owned assets.