Priceline Pharmacy has launched its Health & Beauty Awards, inviting customers to vote for their favourite products across 20 categories, available in Priceline’s 470+ stores nationwide.
The awards celebrate Priceline’s extensive range of quality beauty, health and wellness products, and encourage customers to try new cult products as voted by other customers.
Priceline Pharmacy Head of Marketing Gabby Tully said, “While winter is a busy season for retail pharmacy, and we are again running our Winter Wellness campaign, it’s often the least exciting from the perspective of enticing customers in store to discover something fabulous and fun.
“These awards showcase Priceline Pharmacy’s inspired range of great-value products to existing and new customers in an interactive way. They encourage reflection, conversation and a healthy bit of competition amongst nominees, voters and of course our store teams.
“The 100 products nominated for an award barely scratch the surface of the 14,000 health and beauty products ranged at Priceline. We can’t wait to see how Australia votes!”
The campaign will be promoted across national commercial radio, including The Chrissie Swan Show, and print and digital media, including a major feature in Body+Soul. The awards will also be amplified across Priceline channels, including catalogues, social media and www.priceline.com.au
Voting is open until Wednesday 14 June, with voters going in the running to win a $10,000 holiday, plus thousands of dollars’ worth of Priceline vouchers. Category winners will be announced Thursday 3 August.
Australians can vote now by visiting: healthbeautyawards.priceline.com.au
Text by: Priceline
