Amcal Pharmacy has announced the details of its new brand campaign, which focuses on women’s health and a new charity partner supporting families suffering domestic or family violence.
Amcal’s new brand signature is ‘Amcal. For You. For Life’. This new brand identity recognises that Amcal services all generations of customers with its trusted care and professional help, from babies to the elderly.
“The new campaign highlights Amcal’s strong heritage in Australia, supporting communities with trusted pharmacists’ advice through more than 85 years. Amcal has been consistently seen as one of the most trusted Australian pharmacy brands and was recently awarded Canstar Blue’s Most Satisfied Customers Award for 2024. We are proud to highlight Amcal’s consumer strengths and how it will continue to help every generation in communities across Australia,’’ said Sigma Healthcare CEO Vikesh Ramsunder.
“Amcal will always service all its valued customers, but it will have a particular focus on assisting with women’s health. The brand has launched a Women’s Health Magazine, which will not only feature great product offers but helpful and practical women’s health advice from our skilled pharmacists and other healthcare professionals,’’ he said.
Amcal’s also announced RizeUp Australia as it new charity partner, which supports families impacted by domestic and family violence. RizeUp is an independent not-for-profit dedicated to breaking the cycle of violence by mobilising communities to support people in crisis. Through our collective action, we will support RizeUp as they continue to deliver their much-needed practical support and resources to rebuild lives.
“RizeUp Australia thanks Amcal for its support and we are delighted by this new sponsorship. The awareness this will bring to our organisation and the importance of recognising domestic and family violence in our community will be enormous. RizeUp relies heavily upon the generosity and partnership of corporate Australia to provide our critical, life-changing work. This partnership will be instrumental in driving our impact further.’’ said Nicolle Edwards, Founder and CEO of RizeUp.
