Amcal, together with Guardian, has revealed its consolidated brand vision for 2023 as part of its first in-person national conference in three years, themed ‘Together’.
Following Sigma’s announcement that Guardian will join forces with Amcal to strengthen the network and market proposition, the conference, held in The Star at the Gold Coast, was an opportunity for teams to reflect on achievements and look towards the future.
The conference event, which was attended by nearly 350 delegates, saw pharmacy and retail teams participate in a range of engaging workshops covering leadership, retention, sustainable revenue growth, operational excellence, marketing and dispensary optimisation.
Among the conference’s lineup of keynote speakers was the event MC and behaviour and communications expert, Anthony Laye, former CEO of Myer, Bernie Brooks, who shared his expertise on the benefits of change in business, and co-founders of Emjoy, Emma Mehaffey and Luke Evans, who shared their insights on creating culture in business.
Brand lead for Amcal and Guardian, David Preston, said that this year’s conference has been met with a shared sense of confidence for the brand’s emboldened future.
“After three years of challenging times for the pharmacy industry and Australia as a whole, this year’s conference was an incredible opportunity for us to come together to celebrate our teams’ hard work,” he said.
“It was inspiring to see the enthusiasm that every person brought to the conference, truly embracing this year’s theme ‘Together’ as teams participated in professional development workshops, team building activities and networking events.
“This year’s conference was led by an array of keynote speakers to help guide and inspire our teams through this period of change. The reception that our speakers received reaffirmed our peoples’ shared sense of trust in the brand and the future that we’re building together,” Mr Preston said.
As part of the conference, Mr Preston shared insights into the future of Amcal, where he revealed five key Amcal customer value proposition pillars for success including convenience, trusted healthcare, differentiation, value and personalisation.
“During this period of change, we understand the importance of keeping our franchise network updated on the vision for the brand now and in the future so, have approached this process with transparency and collaboration,” he said.
“Quarter four is a pivotal time for our brands as we make significant shifts in our strategy and direction to ensure we are both future-proofing our businesses and constantly looking for ways to innovate and thrive in a competitive retail landscape.
“Our pathway to growth has been determined by practical, scalable and sustainable strategies across the brand that allow us to drive relevancy and differentiation. These objectives will be met with a range of programs to support and upskill our network as well as competitive offers for our customers,” he said.
“While Amcal’s strategy is diverse and progressive, it is anchored by one important goal and that is to achieve business success for our franchise network,” Mr Preston said.
Amcal and Guardian’s conference wraps up on 12 October with a gala awards night to announce and commend the winners of this year’s pharmacy, store and supplier awards.
