Aussies rethink diet amid cost of living crisis

Despite the popularity of costly protein snacks such as bars and shakes, new findings, from research commissioned by number one global nutrition and food tracking app MyFitnessPal, found that Australians are now overwhelmingly turning to cheaper alternatives to increase their protein.

33% of respondents said they were less likely to reach for protein bars and shakes, while a further 36% noted the same for a well-known protein source, red meat.

“With prices of beef surging 14 per cent in a year between 2021 and 2022, it is no surprise to see Australians opting to eat less red meat. While inflation may have made Australians rethink what they put in their shopping trolley, when it comes to getting the right nutrients, knowledge is power,” said fitness coach and ambassador for MyFitnessPal, Luke Hines. 

With dietary preferences changing, this means Aussies could be missing out on important nutrients due to a lack of knowledge about what they’re eating. In fact, half of Australians say they have never tracked at all.

“When it comes to physical activity, performance starts in the kitchen,” added Luke Hines. “Thankfully there are lower-cost alternatives to red meat, such as legumes, eggs and tofu. Some of these options also come packed with carbs, so it’s important to track your food to stay on top of your macros.”

Popular protein rich foods such as chicken (28%) and dairy (22%) have been found to be the top two food groups Aussies would look to increase for additional protein.





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