Blackmores, the leading natural health company in Australia has announced it has entered into a multi-year partnership with the Hungry Jack’s National Basketball League (NBL) for the first time, as a major partner.
Commencing during NBL’s Blitz Week, which runs from 16 – 22 September 2023, the community focused partnership between Blackmores and the NBL provides Blackmores the opportunity to make an ongoing impact in the community, aligning with its purpose to empower the best of health in everyone, naturally.
Blackmores Group Chief Executive Officer, Alastair Symington, said: “Blackmores has a longstanding commitment to supporting healthy people and healthy communities. We are delighted to join forces with the NBL as its dedication to excellence, teamwork and empowering individuals to achieve their full potential aligns seamlessly with our own values.”
“We are confident this will be the beginning of a positive, mutually beneficial partnership that enhances our commitment to the health and wellbeing of NBL fans, consumers, our employees and people everywhere.”
NBL’s Chief Executive Officer, David Stevenson, added: “This is Australia’s leading natural health company, and the addition of Blackmores significantly strengthens the League’s portfolio of partners as we build towards the start of the season this month.”
“Blackmores is one of the biggest and most recognised natural health brands across Australia and Asia, and has been a leader in the industry for over 90 years, so we are delighted to have them on board.”
As part of the deal, Blackmores will be undertaking a dedicated community engagement program in collaboration with the NBL.
NBL Chief Partnerships Officer, Lauren Hansen, said: “Through its partnership with the NBL, Blackmores will help facilitate basketball coaching clinics around the country. This program will involve providing basketballs, raising donations to support community programs, and encouraging healthy lifestyles. Together, we are determined to make an ongoing positive impact in the community.”
Blackmores’ multi-year sponsorship of the NBL includes employee engagement activities, community outreach and support, broadcast interaction, brand and customer leverage, on-court branding; retail partner activations; as well as collaboration with current and previous NBL athletes. Through these activities, Blackmores is determined to shepherd the masterbrand message, ‘Good Health Changes Everything’, while reaching a captive audience of 3.52 million men, women, families and children.
The NBL Blitz runs until 22 September. The 2023-24 NBL season officially starts on 28 September at John Cain Arena, Melbourne when Melbourne United hosts South East Melbourne Phoenix.