Discount pharmacy brand Discount Drug Stores (DDS) has introduced a new franchise partner program to help support in-store promotion.
Head of Discount Drug Stores, Patrick Stoll says this new program is core to the DDS offering.
“Discount Drug Stores is making value and convenience even easier, for customers and franchise partners alike. [The new program] is our latest innovation to make a big difference for all, while doing so simply, easily and with value in mind,” he said.
The newly designed Promotional Optimisation Program (POP) will support pharmacy teams in the management and implementation of monthly campaigns and promotional in-store performance, via new technology and support initiatives.
POP will include a new app to help franchise partners more easily record and document in-store promotions, which will ensure improved return on investment in off location programs, compliance, and overall transparency.
It will also feature a reinvigorated floor stand optimisation offering, which includes a variety of recycled and recyclable stands with a three-plus-year lifecycle.
DDS says, it is expected this will reduce waste by saving 25 tonnes of supplier POS, while reducing in-store clutter and noise to make for a more seamless customer experience.
Marketing collateral including website, EDM, catalogue and social media channels will reflect the price and limited time only offers that will be displayed on the promotional stands.
“Alongside benefits including improved in-store efficiencies, real-time insights into performance and a consistent customer experience, we are also excited to provide further opportunities to add advantage in other ways, including measurably reducing waste in all our stores through a flexible design, which keep displays fresh by rotating throughout the promotional period,” Mr Stoll said.
“Overall, POP will help execute, implement, and truly measure the opportunities around promotions and campaigns in new and clever ways.”
