The top rated retail brands in Australia have been revealed by Finder, which worked with research partner Dynata to poll over 10,000 Australians across its Customer Satisfaction Awards program.
Brands were rated by Aussies across a range of metrics like customer service, product range, value for money, trustworthiness and product quality. These metrics were then weighted to determine the winning brands in four areas per vertical: most loved, most trusted, top value and legendary customer service.
Pharmacy 4 Less in the pharmacy category had a clean sweep across the four awards with high scores for every metric.
- Pharmacy 4 Less won all four customer satisfaction awards: most loved, most trusted, top value and legendary service.
- Terrywhite Chemmart was highly commended in all four categories and Blooms the Chemist was highly commended in three and Chemist Warehouse in one.
- Pharmacy 4 Less had the highest – or equal highest – ratings for the following metrics: customer service (4.3/5), value for money (4.3) and trustworthiness (97 per cent).
- Chemist Warehouse had the top rating for product range (4.3).
- Terrywhite Chemmart and Blooms the Chemist had the best rating for product quality (4.3).
- Six pharmacy brands qualified by meeting the minimum number of brand responses: Pharmacy 4 Less, TerryWhite Chemmart, Blooms The Chemist, Priceline Pharmacy, Amcal and Chemist Warehouse.
While it didn’t win in the pharmacy category, Chemist Warehouse was the most loved, most trusted and top value in the makeup retailer category, with AdoreBeauty winning the customer service award.
Finder’s retail specialist Chris Jager said choosing where to shop can be really dependent on consumer needs.
“In this year’s Customer Satisfaction Awards program we saw a few select retailers dominate their verticals but an exception was often the most trusted brand.
“Currently a lot of Aussies are tightening their purse strings and they really are seeking value – whether that’s through price matching, loyalty programs or just good quality products at affordable prices and I really want to commend the companies that are meeting their customers’ needs at this time.” Mr Jager said.
You can find the full results here: https://www.findershopping.com.au/finder-awards/customer-satisfaction-awards
