In response to the fact that a reported 34% of women state that they are too embarrassed to talk about their vaginal health, Kolorex have decided to launch a movement, #LoveYourLadyBits.
Joining forces with Endometriosis Australia Ambassador Erin Alysha Barnett, Nutritionist Liv Crumpton, Aussie TV star Lisa Clark and Sexual Health Educator Melissa Vranjes, Kolorex is on a “mission to end vaginal shame once and for all”.
In a statement released on their website, the company says that they are “thrilled to be working with these like-minded women to open up conversations about this important part of women’s health and wellness”.
“As women, we need to shift our thinking around traditionally ‘taboo’ subjects and embrace our bodies,” says Endometriosis Australia Ambassador Ms Barnett.
“I’m thrilled to partner with Kolorex to launch the #LoveYourLadyBits campaign, which is empowering women to talk about our vaginal health, loud and proud!”
Sexual Health Educator, Ms Vranjes adds that listening to our bodies, which are “pretty miraculous”, can “tell us everything we need to know”.
“In a culture where we’re starting to talk more openly about periods and sex, it’s great Kolorex are campaigning to end the hesitation to use the word ‘vagina’,” she says.
“It all starts with open communication, education, de-stigmatisation, and this is a conversation I’m really happy to be a part of.”
Kolorex invites all to join the #LoveYourBits movement.
“We believe everyone has a role to play when to comes to amplifying and destigmatising the subject of vaginal health,” says the company.
“And it starts with you. Even if it’s offline – prioritise self-care and show your lady bits some love today.”
For more about the movement, visit: kolorex.com.au/join-the-movement-to-loveyourladybits