Helen Sykes, CEO of Powerhouse Retail Distribution, has spent nearly
two decades shaping the pharmacy and retail industries — helping brands break into major
chains like Blooms The Chemist, Priceline Pharmacy, and Chemist Warehouse. For the first time, Helen Sykes is bringing her own brands to market, applying everything she’s
learned from decades of category expansion, retail strategy, and pharmacy distribution to a
critical gap that has gone unfilled for too long — postpartum recovery.
“After having children of my own over two decades ago and later undergoing a hysterectomy,I was shocked to find that pharmacy and retail shelves still lacked accessible, all-in-one recovery solutions for women healing from birth or surgery,” Ms Sykes says.
“After years of hearing the same frustrations from mothers and seeing countless women struggle to find adequate postpartum care, I knew it was time to act,” Ms Sykes says.
That’s how Happy Kat was born — a first-of-its-kind recovery solution, designed to give
women the comfort, support, and essentials they actually need — finally bringing postpartum care into pharmacy and retail where it belongs.
A first-to-market solution, Happy Kat is the first pharmacy-ready postpartum recovery pack
designed to make post-birth healing simple, accessible, and stress-free.
Post-birth healing is one of the most physically demanding recoveries
a woman will experience — yet essential recovery items are missing from mainstream
pharmacy and retail stores. From perineal pain to postpartum discomfort, women are left
searching for solutions, often piecing together their own kits. The need for better postpartum care solutions has never been more critical.
Happy Kat is here to change that.
✔ Perineal Ice & Heat Pads – Instant relief for swelling, pain, and discomfort
✔ Disposable Postpartum Underwear – Breathable, secure, and designed for post-birth
needs
✔ Perineum Wash Bottle – A gentle, easy-to-use way to stay clean and comfortable
✔ Reusable Breast Pads – Soft, absorbent, and leak-proof for everyday confidence
✔ Soothing Witch Hazel Wipes – Naturally calming and cooling for perineal recovery
Available Now! Be among the first to see, touch, and buy Happy Kat — experience it
firsthand at APP 2025!
Happy Kat isn’t just a postpartum must-have — it’s also the perfect baby shower gift, ensuring expecting mothers have everything they need for a comfortable and stress-free recovery. Designed with both convenience and care in mind, this pharmacy & retail-first postpartum kit eliminates the guesswork, providing women with clinically backed recovery essentials in onesimple package.
“No more searching. No more uncertainty. Happy Kat is a real solution made for real
recovery,” Ms Sykes said.
Meet Helen Sykes: at Stand 402 at APP 2025
20-22 March 2025, Gold Coast Convention Centre, Queensland
Book a Time Here: https://calendly.com/demitrazee/meet-helen-sykes
