There’s a lack of understanding when it comes to menstrual cycles, with many feeling embarrassed to discuss the topic of menstruation more broadly, according to a global survey by Pinterest.
The survey results identified a fundamental need for access to information delivered in a positive and safe space where people can learn about period care and its impact on overall health.
Key finds from the survey, which was conducted by Opinium Research and included 1000 women aged 18-50 per country in the UK, US, Canada, France, Germany and Japan, are:
- ¼ of people who have periods admit they don’t understand their menstruation cycle.
- 68% are eager to learn more about their menstrual cycles.
- Gen Z audiences (aged 18-24) are most interested in learning more about their periods and menstrual cycles with almost 80% reporting they want to educate themselves.
- 35% of people report being embarrassed to talk about menstrual cycles and periods.
“As much as we have progressed towards normalising menstruation, we still need to do more in our schools and in our media to remove the taboo,” says Kristy Chong, Modibodi CEO and Founder.
“Platforms such as Pinterest offer a global opportunity to share menstrual educational resources and images, have open conversations on periods, and offer support, which all helps to normalise menstruation and remove the myths and taboos.
“Whether that’s through brands like Modibodi or through health experts and Pinners alike sharing information on menstrual cycles and menstruation in general, platforms such as Pinterest give menstruation a voice to a wide and diverse audience.”
Larkin Brown, User Researcher at Pinterest says that because menstruation impacts people’s physical and mental health, “it’s imperative all are given the tools and resources to learn more”.
Ms Brown says that women “are ready to embrace their periods and feel better prepared for their monthly cycle”.
“Pinterest is proud to be at the forefront of this mindset change,” she says.
Pinterest says it is providing this resource for Pinners who are turning to the platform for period content and education
To celebrate this ‘period-proud’ movement, Pinterest is making period education and products more readily available for users by:
- Creating a menstruation-focused page on Today’s Inspiration. This helpful page includes period resources, curated creator content and shoppable period products.
- Highlighting Australian owned businesses such as period underwear brand Modibodi
- Working with Australian author and lifestyle creator Aubrey Daquinag aka The Love Assembly to continue to destigmatise period education, and ensure Pinners have access to quick tips and tricks for managing your period.
