Total retail performance grew for the third consecutive week last week. Overall the growth started to flatten over the last 12 weeks and based on the forecast looks to enjoy sustained weekly growth for the next nine weeks. The top performing category, Natural Medicine was 193.3 per cent greater than the next largest category, Baby, last week. The top brands are Elevit, Swisse and Swisse. At the same time last year, Blackmores, Elevit and Swisse were the top three brands.
As expected we have returned to regular weekly sales patterns, unless there is a spike due to the cold snap in the south of Australia.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
