Total retail performance sank into negative territory compared to last week. Overall the trend is over the last twelve weeks and based on the forecast looks to grow by seven per cent over the next few weeks. The top performing category, Natural Medicine was 107.4 per cent greater than the next largest category, Analgesics, last week. The top brands are Panadol, Elevit and Ferro Grad. At the same time last year, Swisse, Elevit and Panadol were the top three brands.
The big spike observed in the last weeks of 2016/17 was due to a different number of days in each week compared to the same period last year.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
