By Mike da Gama.
Total retail performance dipped slightly but remained in positive territory compared to last week. Overall the trend is positive over the last 12 weeks and based on the forecast looks set to remain highly unpredictable. The top performing category, Natural Medicine was 81.4 per cent greater than the next largest category, Fragrance, last week. The top brands are Panadol, Elevit and Ferro. At the same time last year, Elevit, Panadol and A2 Formula were the top three brands.
It’s unusual to see an iron supplement in the top three. Ferrograd C is an iron supplement used to prevent and treat iron‐deficiency anaemia and vitamin C deficiency when the two are present together.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
