Digital media strategy and consumer connection consultancy, Prophesy Digital, has announced a new digital media workshop for pharmaceutical marketers, designed to deep dive into the evolving online health care marketing space.
The Mastering Digital Media for Pharma workshop, set to be held in Sydney on 24 April, is designed especially for national pharmaceutical marketers, looking to navigate digital media with confidence and compliance.
The in-person session will explore the current Australian digital health care landscape, before showing participants how to shape impactful, pharma-focused digital media strategies. It will also deep dive into the key digital channels and their role in the patient journey offering critical insights into data privacy and measurement in a post-cookie world.
Digital media is a sought-after source of health care information for Australians. A 2024 study in the Journal of Paediatrics and Child Health found that 89% of Australian parents had used search engines to find health information about their child, while 43% of parents of children with chronic illness had accessed social media for information.*
Prophesy Digital Founder and Digital Media Strategist Mehrak Saheb says: “Digital media has become one of the most critical channels for reaching health care audiences, and the pressure is on for pharmaceutical marketers to master the space.
“We know digital is a prime channel for reaching consumers, whether it’s those in immediate need of solutions or support, those looking to share their experiences or people seeking connection.
“There’s also been much talk across the industry about the growing role of social media in the patient journey and its influence on how people navigate their health care journey. We’ve seen a rise in people following health-related influencers on social media platforms, engaging in discussions online, and observing others’ health journeys, particularly for long-term or ongoing conditions.
“With this workshop, we’re hoping to explore the Australian digital health care sector’s current state of play and unpick the role that each channel plays when it comes to interacting with consumers.
“Our goal is to give marketers the confidence to create platform-based, consumer-led strategies that build trust, engage audiences and ultimately, achieve better brand outcomes.”
The digital media workshop will be held in Sydney at Three International Towers, Barangaroo on Thursday, 24 April from 9:30am – 5pm, and places are limited to six attendees.
To register, visit prophesydigital.com.au/workshop.
Prophesy Digital is a boutique, digital media strategy consultancy, dedicated to bridging the gap between brands and consumers in the digital world.
*Source: Patterns of Parental Online Health Information-Seeking Behaviour, 2024 Journal of Paediatrics and Child Health.
