Priceline Pharmacy’s Sister Club loyalty program has reached new heights, signing up its eight millionth member at Priceline Pharmacy Ashgrove in Brisbane.
Priceline Pharmacy General Manager Andrew Vidler says the Sister Club, which turned 21 last year, is a jewel in the Priceline crown.
“The evidence is clear – Sister Club members shop more frequently at Priceline and spend more during each visit than non-members,” he says.
“They are the most loyal customers you’ll find in retail pharmacy, yet no other pharmacy brand can offer franchisees access to a customer base like it.”
The Sister Club provides members year-round perks, prizes and gifts for shopping at Priceline.
As members advance through the three tiers – Sister Club, Diamond and Pink Diamond – they unlock greater benefits that make their Priceline shopping experience even more rewarding.
Ahmed Sawan, Franchise Partner of Priceline Pharmacy Woonona in New South Wales – and Priceline Pharmacy Store of the Year 2021 – says the Sister Club is a major contributor to the success of his business.
“The Sister Club is absolute gold for our business. Over 60% of our retail foot traffic is comprised of Sister Club members and 65% of our retail sales are from Sister Club members. It’s an essential ingredient for the success of our store,” he says.
To celebrate the milestone, Priceline is offering Sister Club members the chance to win a share of eight million Sister Club Points if they spend $150 at Priceline between 5 and 17 January 2023.
A lucky 2000 members will win 4000 points each, equivalent to a $50 value.
For more information, visit: priceline.com.au/sister-club.
