TerryWhite Chemmart has shared its progress in differentiating customer and network partner offers with 300 of its suppliers at its network partner conference at the Gold Coast.
A focus on stronger execution, and a compelling brand campaign with That’s Real Chemistry has led to strong transaction and sales growth since inception in March, says its CEO Duncan Phillips.
Mr Phillips adds that the work by the team over the past year, including the announcement of an exclusive partnership with Qantas Frequent Flyer, is yielding results for key stakeholders.
“There is a critical collaboration that we foster across our business with our supplier and network partners,” he said.
“To support our growing network of pharmacies we have expanded our category team, bringing new capability to complement the talent and experience that we already have to drive our business even further in 2020.”
Mr Phillips points out that independent research in August identified a material lift in unprompted brand awareness, which correlates to the improvements in transactions the group has seen.
eScript legislation gives rise to training and dispensary plus programs
With the introduction of eScript legislation imminent and the need to support both pharmacists and patients through these changes, the group has a range of training and new dispensary plus programs on offer to help deliver better health outcomes for prescription patients and drive profitability for its network partners.
The group also used the conference to detail its 2020 customer activation program, which includes five signature campaigns, new ways to engage through its Qantas Frequent Flyer partnership and an expanded local area marketing platform.
