Coming off the back of a landmark year for the brand, Garnier has announced that all Garnier products, globally, are now certified cruelty free – the brand has been given the stamp of approval by the Cruelty Free International Leaping Bunny Programme.
This move is seen as a giant leap not only for Garnier but for the beauty industry as a whole.
“Garnier is a global brand familiar to us all. To work with them and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone,” says Cruelty Free International CEO, Michelle Thew.
“It has taken many months, but Garnier have diligently reviewed every supplier and source, and we are completely confident with the results.”
To be approved by the Leaping Bunny Programme, companies must undergo rigorous evaluation of their entire supply chain – including all raw material and individual ingredients – and approval must be granted to all of the brand’s finished products – individual products or items cannot be approved in isolation.
Companies must meet Leaping Bunny’s strict criteria and complete the stringent process before being granted approval to give consumers complete confidence that they are cruelty free.
For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more that 3,000 different ingredients, from across the world.
Reportedly, Garnier and Cruelty Free International worked together for many months to secure the evidence and ensure every product within the company’s portfolio can officially display the Cruelty Free International Leaping Bunny Logo – the universally recognised cruelty free mark.
“Garnier has been committed to a world against animal testing since 1989,” says Garnier Global Brand President, Adrien Koskas.
“To be officially approved by Cruelty Free International under the Leaping Bunny Programme is a real milestone and was always an important part of our Green Beauty mission.
“Today Garnier takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for us all.”
This announcement also comes amidst a wave of new sustainable innovations.
Each new product underpins the Green Beauty commitments of the brand, and are now all officially approved by Cruelty Free International under the Leaping Bunny Programme:
- Garnier SkinActive reusable Eco-Pads:Zero waste pads for makeup removal.
- Garnier Organics Skin Care Range:Skin care made with vegan formulas and organic actives.
- Garnier Ampoules Face Sheet Masks:Sachet packaging reduced by 42%*.
*Compared to the sachets of Garnier HydraBomb face sheet mask.
To find out more about Garnier’s Green Beauty initiative, visit: garnier.com.au/about-garnier/green-beauty
