Guardian Pharmacy has successfully concluded its digitally-led Healthy Kids’ Guide Series for families across Australia, following a reportedly significant increase in website traffic, and reach compared to 2021.
The Healthy Kids’ Guide Series is Guardian Pharmacy’s annual free resource developed to help parents and guardians better identify and manage common children’s health conditions.
New data reveals that this year’s Healthy Kids’ Guide Series reached more than two million Australians, four times the average compared to other campaign periods.
With almost half of the overall audience falling between 25 to 34 years of age, and another third between 35 to 44 years old, viewership largely skewed toward young parents.
Out of the series, sun safety, preventative health, and eczema were ranked as the top-performing video topics, with parents seeking immediate solutions to their child’s ailment.
“For over 20 years, parents have turned to Guardian’s Healthy Kids’ Guide as a source of reliable health information,” Kurt O’Brien, Head of Guardian Pharmacy said.
“This year, we continue to remain agile in adapting to the changing needs of Australian parents via our digitally-led series.
“Through our Healthy Kids’ Guide Series, we are further connecting families to their local Guardian pharmacists, increasing awareness of our pharmacies, and pointing parents towards a trusted source of healthcare information.
“This year, we’ve made it even easier for our customers to access trusted care through our dedicated online hub and in-store QR codes, and we are steadfast in our commitment to providing our communities with trusted healthcare advice.”
The Healthy Kids’ Guide Series is part of Guardian Pharmacy’s commitment to bettering communities, including its ongoing support for Vinnies’ Australia through the charity’s ‘Back to School’ campaign and CEO Sleepout.
