Total retail performance sank lower into negative territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to decline in relative terms but sales should increase in real terms (value). The top performing category, Natural Medicine was 89.9 per cent greater than the next largest category, Baby, last week. The top brands are Elevit, Panadol and Ferro Gradumet. At the same time last year, Elevit, Panadol and Swisse were the top three brands.
Last week was a shorter week due to Anzac Day and explains the drop in sales. We expect to see a return to normal sales from next week, which should change the forecast outlook.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
