Total retail performance sank into negative territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to see a further correction of about -5.4 per cent over the next nine weeks. The top performing category, Natural Medicine was 96.1 per cent greater than the next largest category, Baby, last week. The top brands are Panadol, Blackmores and Elevit. At the same time last year, Elevit, Swisse and Blackmores were the top three brands.
As we enter the cooler months it is expected that the cold & flu category will start to see growth along with analgesics.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
