Total retail performance dipped slightly but remained in positive territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to flatten in relative terms as sales increase in real terms (value). The top performing category, Natural Medicine was 62.3 per cent greater than the next largest category, Fragrance, last week. The top brands are Elevit, A2 and Panadol. At the same time last year, Blackmores, Swisse and Elevit were the top three brands.
As expected we have returned to regular weekly sales patterns and growth is expected to flatten, unless there is a spike due to the cold snap in the south of Australia.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
