Priceline Pharmacy has launched its latest campaign: the ‘Glad you asked’ spring campaign.
Featuring expert advice from Priceline pharmacists and beauty advisors, the campaign encourages customers to seek information they need from experts they can count on: Priceline Pharmacy’s network of 1400 pharmacists and 500 beauty advisors, who undertake regular training in their respective fields of expertise.
Priceline Pharmacy’s Head of Marketing Gabrielle Tully says the brand wants customers to feel empowered, knowing they can come into any one of the Priceline Pharmacy stores and ask any health and beauty-related questions they have, even those they may not always feel comfortable asking.
“Whether it’s how to find the perfect foundation shade, tips to beat allergies fast or finding the right supplements for gut health, no question is too big, too small, or too embarrassing for our team,” says Ms Tully.
Ms Tully says as the role of the pharmacist continues to grow and becomes increasingly important, customers are accessing this reliable resource more and more.
“We want to acknowledge the incredible work our experts do in-store to provide clear and comprehensive answers for our customers,” she says.
Priceline Pharmacy’s fully integrated campaign launched with a national radio campaign featuring Priceline Pharmacy Ambassador Chrissie Swan.
The campaign will be amplified via a double-page spread in Body & Soul, plus a six-week burst of social media activity running across Instagram, Facebook and TikTok.
Priceline Hair & Makeup Director Sarah Laidlaw and Priceline Health Expert Dr Preeya Alexander, and Priceline Pharmacists and Beauty Advisors, will answer the most popular customer questions via Instagram stories and social posts each week of the campaign.
Priceline will bring the campaign to life with a pop-up activation at Pacific Fair Shopping Centre on the Gold Coast between 8-11 September, featuring free makeup, skincare, nailcare and health experiences.
A national consumer competition will also support the campaign, running from 25 August – 5 October.
