TWC’s marketing push

TerryWhite Chemmart (TWC) says it is aiming to create more personalised store formats and deliver a series of events that revolve around the needs of customers as identified by TWC.

Speaking at their 2018 Supplier Forum in Melbourne, TWC Chief Operating Officer Duncan Phillips says the next 12 months would be a “transformational” time for the group, with 2019 marketing aimed at communicating the TWC customer value proposition in a way that he claims will be effective and meaningful.

“I believe that, as a brand, we have permission to converse with Australians about their health,” he said.

Key announcements at the forum included:

  • Store formats will evolve to be more personalised to customers.
  • TWC will deliver health events throughout the year.
  • A new marketing approach will be launched in 2019 with a focus on building customer loyalty.

TWC CEO Anthony White says next year is about building on the strong foundations for growth the group has developed over the past 24 months.

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