The Priceline Beauty Prescription Live celebrated its 10th anniversary with a showcase of its latest health and beauty products at Campbell’s Stores, The Rocks in Sydney on 20 November.
As well as experiencing all the newness coming to Priceline Pharmacy, attendees were able to explore new beauty retailer atomica.
Celebrating beauty
The Beauty Prescription Live event unveiled more than 60 of Priceline Pharmacy’s most-loved beauty, wellness and health brands. Here is a preview selection of brands.
AHC 
AHC, Korea’s “number one” anti-aging skin care brand, has made a grand return to the Australian market with a stunning new look and an all-new range of advanced skin care products, available exclusively now at Priceline in store and online.
“The highly anticipated relaunch has delivered a comprehensive selection of products powered by cutting-edge skin care technologies, designed to address key concerns such as skin ageing, hydration, firmness, and brightening,” said AHC.
Priced between $24.99 and $59.99.
Ardell 
Ardell Press On Pre-glued Underlash Extensions.
“Designed with beginners in mind, these barely-there extensions bring convenience and confidence to any beauty routine. Say goodbye to messy glue and hello to flawless lashes in half the time,” according to Ardell.
“The pre-glued, self-adhesive band eliminates the need for additional glue, making lash application quicker and more effortless than ever before.”
Bouf 
Australian hair growth brand Bouf has officially cemented itself as one of the fastest-growing beauty brands of the year.
Co-Founded by Rachael Wilde, the Gen Z entrepreneur and Co-Founder of York St Brands (YSB) – the group behind viral beauty players BOOST LAB and The Breakout Hack – “Bouf has redefined what a modern hair care launch looks like,” said the brand.
“Its rise has been fuelled by a disruptive social strategy, a results-driven product lineup, and a first-of-its-kind influencer-turned-investor partnership with TikTok Creator of the Year, Indy Clinton.”
Bouf’s full range includes five products – the Flouf Factor™ Hair Growth Tonic, Shampoo, Conditioner, Leave-In Mask and Hair Growth Supplements, priced between $29.95 and $39.95.
BOOST LAB 
Collagen Plump Eye Cream from BOOST LAB is a lightweight, fast-absorbing eye cream “clinically proven to reduce the look of fine lines and wrinkles and improve skin firmness in just four weeks,” according to BOOST LAB.
“Packed with Collagen Multi-Peptides, it visibly smooths, tightens and hydrates the delicate eye area.” (RRP $44.95 for 15mL).
Bronte Body Care
Bronte, the new Australian-made beauty brand on the block that’s redefining what body care should be, is celebrating its bricks and mortar debut into Priceline. 
Bronte’s hero products, Body Cleansers (RRP $28) and Body Lotions (RRP $48) are “like skin care for your body, bringing the powerful activities and skin barrier support we enjoy in our facial skin care, to our bodies,” said Bronte Body Care.
“Packed with rich Australian marine bio-active botanicals, these formulas are powered by science-backed ingredients including niacinamide, glycerin, pro-vitamin B5 and hyaluronic acid for deep hydration and skin barrier support.”
The brand launched six SKUs into 400-plus Priceline stores nationwide on 14 November, 10 months after its arrival to market in January 2025.
Conserving Beauty 
Conserving Beauty has expanded its “revolutionary” acne targeting line with the introduction of the Blemish-Fighting Spot Dots, a product engineered to deliver “rapid, clinical-grade results without the harsh side effects of traditional acne remedies.
“This world-first spot treatment combines nanoDOTE™ technology with acne-fighting ingredients to target breakouts at the root. Electro-spun actives penetrate skin three-times deeper for clearer skin – without dryness or irritation,” according to Conserving Beauty. (RRP $25).
Clinique
Clinique’s iconic 3-Step Skin Care System consists of three fundamental steps: twice-daily cleansing, exfoliating, and moisturising. It’s tailored to four Clinique Skin Types, from Very Dry to Oily. 
“The 3-Step routine combines powerful efficacy with rigorous safety – it’s dermatologist developed, allergy tested, and 100% fragrance free,” said Clinque.
Knowing the importance of SPF protection in the morning, Clinique created New Dramatically Different Moisturizing Lotion+™ SPF 50.
“This dermatologist-developed moisturiser with SPF repairs skin’s protective barrier while defending against UV rays, for skin that’s healthier and more resilient.”
Daily Skincare
New Zealand-born skin care disruptor Daily Skincare has strengthened its partnership with Priceline Pharmacy, one of Australia’s leading pharmacy and beauty retailers, unveiling three exclusive new products developed in direct response to consumer demand for high performance skin care at an accessible price point. 
Available now online and across all 470 Priceline stores nationally, the new additions expand Daily’s range beyond its four hero products, including cult-favourite Double Ceramide Miracle Night Cream – a runway “bestseller” within the range.
Notox Age Pro Serum $29.99. A “breakthrough” natural alternative to injectables, Notox Age Pro Serum combines Kakadu plum, rose water and hyaluronic acid with advanced actives OceanDerMX® and IBR-Snowflake to “smooth, lift and firm the skin.
Bouncy Illuminator SPF15 – $29.99. The hybrid SPF and primer provides lightweight daily sun protection while “enhancing” the skin’s natural luminosity.
Beautydew Sleep Mask – $27.99. A replenishing overnight treatment formulated with hyaluronic acid, rice extract, and a blend of sweet almond and macadamia oils.
essano
NZ-made essano relaunches its “clinically proven” Collagen Boost range with a fresh new look, improved formulas and exciting new additions. 
essano, NZ’s “number one” locally made skin care brand, has released its next-generation Collagen Boost skin care range, a “clinically proven and dermatologically tested” collection designed to restore skin’s elasticity, visibly firm and plump from within.
With upgraded formulations and two brand-new products, essano also received a fresh, contemporary new look across the skin care collections.
“Powered by cutting-edge collagen delivery technology and advanced actives, the range supports the body’s natural collagen production while defending against its breakdown,” said essano.
The Collagen Boost line-up includes: Collagen Boost Gentle Oil Cleanser, Collagen Boost Plumping Daily Moisturiser, Collagen Boost Firming Serum, Collagen Boost Firming Eye Cream, Collagen Boost Retinol Facial Oil, Collagen Boost Restorative Night Cream, Collagen Boost Blurring Wrinkle Filler, priced between $24.99 and $33.99.
Growth Bomb 
Now the “number one” selling hair growth brand in Australia, Growth Bomb is rewriting the rules of hair care with a “high-performance, science-backed range that treats scalp health as the foundation for fuller, stronger hair,” according to Growth Bomb.
Growth Bomb treats hair care like skin care – built around a regimen of exfoliation, cleaning, treatment and supplementation for the scalp.
Among its “best-selling” products are the Supercharge Shampoo and Conditioner, Booster Serum Strength and Length and the 10 Minute Miracle Mask – all “rigorously tested and developed to support stronger, fuller, healthier hair. Prices range from $14.95 – $44.99.
“The brand’s formulations are clinically tested and formulated to reduce the impact of oxidative stress, a key contributor to scalp irritation and compromised growth.”
Hawaiian Tropic 
Hawaiian Tropic® creates “skin-loving sun care products designed to protect the moments in the sun that bring us closer together”, said the brand.
“For over 50 years, Hawaiian Tropic has been creating effective, feel-good sun care that your skin loves. We celebrate the sun-kissed moments that make life feel full, warm and glowing – while knowing your skin is protected and cared for.”
Hawaiian Tropic’s “very high” UVA + UVB protection sunscreen has nourishing, “skin-loving ingredients that feel as good as they work.”
Hawaiian Tropic has three new launches in Priceline this year:
- Hawaiian Tropic Silk Hydration Face Fluid Sunscreen Lotion SPF50+
- Hawaiian Tropic Silk Hydration Glow MistTM Sunscreen Spray SPF 50+
- Hawaiian Tropic After Sun Body Butter.
INNISFREE 
INNISFREE, the global K-beauty pioneer, unveils its latest skin care breakthroughs: the Green Tea Ceramide Milk ($35) and the Green Tea Ceramide Cream ($43). Each product combines the power of Super Green Tea™ and Green Tea Ceramides to deliver “next-generation hydration and barrier repair”, tailored to different skin types and needs – launching early 2026.
“Ceramides are vital to a healthy skin barrier, making up around 50% of the skin’s natural lipids,” according to INNISFREE.
“INNISFREE’s Green Tea Ceramides, extracted through a cold-pressed method requiring thousands of seeds per kilo, mimic the skin’s natural lipid composition to strengthen the barrier and lock in hydration.
“When paired with Super Green Tea™ – this powerhouse duo ensures deep, lasting moisture and enhanced skin resilience.”
The Jojoba Company 
“At The Jojoba Company, we believe that skin care should be intelligent, targeted, and rooted in nature. That’s why we created Jojoba Boost, a revolutionary trio of potent booster treatments designed to elevate any skincare routine,” said the brand.
The range includes:
- Jojoba Boost Skin Renewal
- Jojoba Boost Skin Barrier Support
- Jojoba Boost Super Antioxidant.
“Each booster is powered by our signature Wadi-Wadi Jojoba, a liquid wax ester that mimics the skin’s natural oils and acts as a powerful carrier, delivering active ingredients deeper into the skin for maximum results.”
JSHealth Vitamins 
JSHealth Vitamins has announced the expansion of its “best-selling” Protein + Probiotics + Collagen formula with a new Double Chocolate flavour.
“The original Vanilla Cream Blend has become a top performer thanks to its smooth texture, nourishing ingredients and three-in-one holistic approach to whole-body wellness,” according to JSHealth Vitamins.
“Now, Double Chocolate joins the line-up, offering the same gut-friendly, glow-supporting benefits with a rich, decadent new taste. The entire Protein range has also been elevated to a new standard – now smoother, more delicious and more functional than ever.”
KIND Collective 
KIND Collective, the Australian and women-owned company, has introduced an affordable Sculpt & Stay Peel Off Lip Liner that is “100% vegan, cruelty-free, B-corp certified and PETA accredited” to achieve long-lasting lip-combo.
“Powered by breakthrough Peel-Off Stain Technology, Sculpt & Stay Peel Off Lip Liner is the next generation of lip liner,” said KIND Collective.
Sculpt & Stay Peel Off Lip Liner is infused with skin-loving Hyaluronic Acid, Shea Butter, Jojoba, and Coconut Oil to hydrate and condition the lips. Lightweight and transfer-proof, it keeps lips soft, comfy, and packed with bold, lasting colour.
Available in four versatile shades ‘Plum Goals’, ‘Spiced Up’, ‘Petal Crush’ & ‘Think Pink’, that can be worn bare for a natural tint or layered with a gloss for a juicy, high-shine moment.
Lanolips 
Exclusive to Priceline Pharmacy, Lanolips Mini Scrub & Basic Balm Strawberry Duo ($12.99) features:
- Lip Srub Strawberry. “This tiny-but-mighty scrub is a rich hydrating lanolin base, with natural fruit extracts and natural sugar which will gently dissolve dead skin flakes and then hydrate the lips for a perfectly, silky smooth lip base,” according to Lanolips.
- Basic Balm Strawberry. Basic Balm is hydration made simpler. “A deeply hydrating balm packed with lanolin, that penetrates and seals in moisture. The Basic Balm Strawberry has natural strawberry fruit extract, with natural sweetness and vitamin E. This balm glides on easily, feels super silky, in an easy wind-up stick”
NIVEA 
NIVEA introduces its game changing serum which reverses the signs of skin age: the NIVEA Cellular EpigenetixTM Rejuvenating Serum, featuring EPICELLINE®, a “pioneering breakthrough ingredient powered by epigenetic science.”
By leveraging EPICELLINE®, NIVEA Cellular EpigenetixTM Rejuvenating Serum “reverses visible signs of it, empowering people to take control of the impacts of time on their skin and reverse the appearance of their skin age in two weeks,” said the brand.
“This revolutionary product represents 15 years of epigenetic skin rejuvenation research, with NIVEA bringing advanced scientific research to the forefront of accessible skin care. EPICELLINE® is scientifically proven to reverse visible signs of skin age by promoting skin longevity, with the serum delivering visible skin rejuvenation in 98% of women.”
No7 
No7 Future Renew Night Serum 25ml, $69.99. No7 Future Renew Serum’s technology has been developed to synchronise with the skin’s natural repair cycle at night when skin’s repair window is at its peak.
“A unique blend of Pepticology™ with Lindera extract and increased levels* of niacinamide, supported by hyaluronic acid, vitamin C, vitamin E, bisabolol and mulberry extract,” according to No7.
No7 Pure Retinol 0.3% Night Concentrate 30ml, $67.99. No7’s first-ever night concentrate created with a combination of “two of the most powerful age-defying technologies, Matrixyl 3000+ and 0.3% Pure Retinol.
No7 Pure Retinol 1% Night Concentrate 30ml, $69.99. No7 Pure Retinol 1% Night Concentrate is “expertly formulated” to harness the power of No7’s highest strength pure retinol for skin that looks visibly transformed.
Nude by Nature 
New from Nude by Nature, Dewy Serum Blush Drops features:
- Hyaluronic acid complex – Infuses the skin with moisture, improves skin smoothness and strengthens the skin barrier to enhance resilience.
- Jojoba seed oil – Offers moisturising and softening properties, helping to nourish and hydrate the skin.
- Kakadu plum fruit extract – Helps provide antioxidant protection, evens out skin tone and improves skin luminosity.
Pixy Beauty
Cult-favourite UK brand Pixi Beauty, known for its “skin-loving” formulas and iconic Glow Tonic, is bringing its glow to Priceline stores across Australia. 
With over 25 years of heritage and a belief in being “flawless in a few fuss-free minutes,” Pixi’s arrival at Priceline marks an exciting new chapter for the brand’s growing Australian glow community.
Launching with a curated edit of Pixi icons, the range includes:
- Glow Tonic ($34): The cult favourite exfoliating toner with 5% glycolic acid, aloe vera and ginseng for radiant, refreshed skin.
- Vitamin-C Serum ($44): Brightens, smooths and protects with antioxidant-rich Vitamin C and ferulic acid.
- Rose Tonic ($34): Soothes and balances with rose and elderflower extracts.
- Hydrating Milky Cleanser ($39): A gentle daily cleanser that restores skin’s moisture barrier.
- On-the-Glow Blush ($35): A travel-friendly blush stick for an instant, healthy flush.
- FortifEYE Eye Patches ($44): Cooling hydrogel patches that hydrate, firm and depuff tired eyes.
Real Techniques 
Global beauty brand Real Techniques has introduced its highly anticipated MakeupSaver Range to the Australian market. With innovative fingerprint technology, a multi-angled sponge, and easy-to-clean designs, the range ensures that makeup “lands on the skin, not in the tools”.
Designed to enhance makeup application while reducing product waste, the collection includes the MakeupSaver Sponge and MakeupSaver Sponge + Brush Trio.
Revlon
Revlon introduces the new Glimmer™ Lip Treat Balm + Mask, the new multi-tasking lip hero. Doubling as a hydrating overnight mask and glossy, buttery balm, the formula offers “firmer, fuller and healthier looking lips.” 
“Plump and pucker thanks to Plumptide peptides and 5% plant-based Squalene, which creates the perfect pout by preventing volume loss. While Shea Butter and Jojoba Butter moisturise, replenish and soothe the lips,” according Revlon.
Glimmer™ Lip Treat Balm + Mask (RRP $26). Five balm to mask options are available in: Scent Free, Marshmallow Dreams, Hazelnut Latte, Peach Bellini, and Hibiscus Spritz.
Sally Hansen
Australia’s “number one” nail brand, Sally Hansen, has unveiled Miracle Gel™ for summer.
Carefully curated to match the season’s trending colours, each Miracle Gel shade is your chance to “express your style on your own terms”. 
Paired with the Miracle Gel Shiny Topcoat, “enjoy up to 10 days of high-gloss colour and shine, meaning less time at the salon and more time having fun in the sun,” said Sally Hansen.
Sally Hansen’s summer campaign (RRP $18.95) features:
- Sally Hansen Miracle Gel™ Red Eye
- Sally Hansen Miracle Gel™ Nail Colour Sunbrella
- Sally Hansen Miracle Gel Nail Colour Chill in the Heir
- Sally Hansen Miracle Gel™ Nail Colour Lookin Fly For A Cacti
- Sally Hansen Miracle Gel Top Coat.
Skin Control 
Since launching in 2018, Skin Control has transformed the skin care landscape, becoming a trusted name in acne care thanks to its OG Pimple Patches – the original, effective solution that quickly became “a nation’s favourite”. Now, in 2025, Skin Control has cemented its place as Australia’s “number one” acne care brand, selling over 3.1 million pimple patch packs this year alone.
“However, driven by a mission to empower individuals to put their best face forward, no matter where they are in their skin care journey, the brand has recently taken its results-driven and accessible approach beyond acne care, evolving to meet the needs of all skin types and goals,” according to Skin Control.
Expanding its offering to welcome a line-up of targeted skin care, inspired by K-beauty and viral moments, “Skin Control continues to lead at the forefront of affordable luxury. At the centre of it all is the Glass Skin Facial Masks range, a cult-favourite that sells one every 90 seconds, delivering the coveted glass skin glow,” according to Skin Control.
Pocket Patches 
The “ultimate” set of decorative pimple patches, packed in a pocket-sized compact. Each compact includes four designs: Pilates Princess, Pop Princess, and Party Princess – to add a pop of personality to your routine.
“Each patch is designed to absorb pus, speed up the recovery of active pimples, and reduce redness, all while shielding your skin from external irritants,” said Pocket Patches.
UKLash
Cult UK beauty brand UKLash, the UK’s “number one” selling lash serum, has officially arrived in Australia, bringing its “globally loved, science-backed” lash and brow solutions to local beauty lovers.
“With millions of fans worldwide and over 85,000 five-star reviews, UKLash has become the go-to brand for fuller, longer, healthier lashes and brows – results you can see in just weeks,” according to UKLash. 
Founded by expert biologists with more than 55 years of experience in advanced hair growth innovation, UKLash has redefined lash and brow care.
“Clinically proven to deliver up to a 55% increase in lash length and volume in 25 days, the formulas are dermatologist, trichologist, and ophthalmologist tested – ensuring both safety and performance.”
The UKLash Range in Australia:
- Complex Peptide Eyelash Serum RRP $84.99
- Complex Peptide Eyebrow Serum RRP $84.99
- Sensitive Eyelash Serum RRP $72.99.
Urban Jungle Beauty
Urban Jungle Beauty, the “bold, unapologetic” skin care brand is now on shelves at Priceline Pharmacy, online and in-stores nationwide. 
Australian-born and Korean-made, Urban Jungle is all about making quality skin care simple and accessible to everyone.
Leading the glow is the best-selling Glow With The Flow Gel Serum (RPP $42 AUD), “your shortcut to hydrated, calm, and oh-so-glowy skin.
“Say goodbye to dull, thirsty skin with this lightweight, non-greasy serum packed with the ultimate thirst trap duo: Hyaluronic Acid, which draws in hydration like a magnet, and Heartleaf Extract, known for its soothing, skin-calming powers,” said Urban Jungle Beauty.
“Complete your top-to-toe routine with Urban Jungle’s easy-to-love range, including the viral Melt Me Softly Cleansing Balm, Allure Award-Winning Midas Touch Body Lotion and its bestie, the Grime Fighter Body Wash. For the perfect finishing touch, try the sell-out Golden Hour Body Gloss, which flew off shelves within days of launch.”
Yours Only 
Australian made skin care brand Yours Only, created for people with sensitive and reactive skin, has revealed that its hero CLEAN 8-in-1 cleanser now sells “once every 30 minutes”.
The announcement comes 12 months after the brand’s launch into Priceline nationwide, where Yours Only now sits alongside category giants including QV, CeraVe and Dermaveen.
Since launching online in 2020, Yours Only has built its reputation on “transparency, stripped-back formulations and education for people who typically feel ignored by mainstream beauty”, according to the brand.
The brand attributes its sales momentum to community-based marketing, and word-of-mouth: its audience of highly sensitive skin users actively share, test and co-create with the brand through social channels.
The CLEAN 8-in-1 cleanser, now retailing in Priceline stores nationwide, is minimal, fragrance-free and removes common irritants – and is designed to “replace multiple steps for people who need fewer products touching their skin barrier”.
It works as a shampoo, face wash, body wash, makeup remover, hand wash, bubble wash, makeup brush cleaner, and emergency stains.
